GoPro’s UX Design Team
At GoPro, we have a big design organization that spans hardware and software. Our team has UX researchers, UX designers, prototypers, UI/UX designers, and content writers.
Our UX designers tend to focus more on the earlier stages of the design process, such as helping to shape and interpreting business requirements and user insights, creating interaction flows and wireframes. We work very closely with product managers and user researchers to define the user problem, question why we’re designing something in the first place, help prioritize features, and keep everyone honest about the design or feature goals at all times.
Our UI/UX designers are more on the visual design side of things so they’ll focus on the visual polish, fine micro-interactions, motion transitions, and things of that nature. They take the design to its final stages and work closely with developers around the implementation stage. They also define the visual language and develop our style guides which is hugely important to us given our product line is growing every year.