In February, SDXD worked with the City of San Diego’s Performance & Analytics Department (DataSD) to understand big data issues through extreme use cases. The workshop, Design for Disaster Resilience, gamified use cases, journey maps and big data to bring parity between the event and uncontrollable situations. … Read More
Greg Schumsky, Amtrak’s Senior UI/UX Designer Talks Magic
“When I was 5 years-old I started doing magic shows for the neighborhood.”
Greg currently oversees Amtrak’s digital presence — such as Amtrak.com and the rider app. In the future, he would like to start a R&D Innovation and Experience Design Lab at Amtrak that could help increase customer retention as well as create a new generation of riders.
“It’s not going to be a typical UX company,” Greg stresses, “it’s a group of like-minded people that come up with the stupidest ideas but are really the most obvious solutions that can change the world.”