Walk a Mile: How to cultivate empathy for your users
Event Description:
Join us in welcoming Erik Holtan, presently a Sr. Experience Designer at Adobe, as he shares his journey of navigating the complex world of affordable housing as a new UX designer.
Through partnerships, immersive learning, and iterative design, he'll reveal how he cultivated empathy for users, leading to impactful strategies and business results.
Come discover how walking a mile in your users' shoes can transform your approach to UX design.
Key Takeaways:
Embrace vulnerability in tackling imposter syndrome, recognizing it as a common challenge and an opportunity for growth in UX design.
Prioritize user empathy by immersing yourself in their world through partnerships and continuous learning, ensuring your solutions meet both user needs and regulatory requirements.
Drive collaboration and iteration to overcome challenges and deliver impactful solutions, leveraging cross-functional teamwork and a dual-track approach to discovery and delivery.
Target Audience:
UX designers, Product Managers, Product Minded Engineers
Speaker Bio:
Erik is a San Diego native, and currently designs products for Adobe. He specializes in solving complex problems through a deep understanding of user needs. By starting with a clear definition of the problem and simplifying its explanation, he crafts strategies and designs that leverage contemporary technology to deliver value to businesses, brands, and products. This approach reflects his commitment to empathy-driven design and impactful solutions.
AGENDA (PT):
Full schedule to be announced soon.
NOVO Brewing (Venue Sponsor):
Founded by the Carneiro family, Novo Brazil Brewing Company is an international, award-winning brewery based in Southern California and guided by its Brazilian soul. The brewery thrives on its unique beer lifestyle, aptly represented in the brand’s colorful accents, masterful aromas, and thoughtful flavor compositions. Complete with an eye-catching tasting room brushed in a Brazilian-influenced aesthetic, Novo has become a sought-after name in the California beer market.