Great products require continuous attention to the user experience. “Walking the Store” is a powerful practice inspired by visual merchandising and brick-and-mortar retail that helps teams regularly audit and improve their products.

Join Kaitlyn Armiento, Senior UX Designer at AppFolio, as she shares how her agile development team uses “Walking the Store” to gain empathy, enhance usability, and tackle UX debt. You'll also get hands-on experience in a collaborative workshop where we’ll practice the method together.

📅 When: Wednesday, February 19th
📍 Where: AppFolio San Diego Office (8620 Spectrum Center Blvd STE 100, San Diego, CA 92123)
Come ready to explore, collaborate, and bring fresh insights back to your team! 🚀

Key Takeaways:
🔹 A step-by-step guide to effectively “Walk the Store” and audit your product experience.
🔹 Real-world insights from the AppFolio team on the impact of this practice.
🔹 Actionable strategies to implement “Walking the Store” within your own team.
🔹 Bonus: Walk away with a ready-to-use “Walk the Store” template to get started right away!

Agenda:
5:30pm – 6:00pm: Check-in and networking
6:00pm – 6:30pm: Introduction to “Walking the Store”
6:30pm – 7:00pm: Collaborative Walk the Store Activity
7:00pm – 8:00pm: Post-event networking at Park Social

Registration Deadline

• Event registration closes 2 days prior to the event.

• Attendees will be sent a NDA to sign in order to attend the event

Parking

• Allow yourself time to park. Talk will start promptly at 6.

• Street parking is very limited

• Garage parking is available for a fee. 1st hour free, each additional hour is $2/hour. Do not lose ticket or parking fee is $14